Jeff French, CPA, MBT

Partner

Jeff joined Keen & Co. in 2024, bringing more than 20 years of public accounting experience to the firm. In his role, he provides senior leadership by mentoring staff, conducting regular check-ins, and overseeing performance evaluations. He also manages complex tax and accounting workflows, ensuring a high level of compliance, accuracy, and client service.

Jeff works closely with high-profile clients, leading strategic meetings and providing sophisticated tax planning tailored to their unique financial goals. He also plays an important role in business development and engagement profitability.

His areas of expertise include advising small businesses and high-net-worth individuals. Prior to joining Keen & Co., Jeff spent more than two decades in public accounting, working with several California-based firms as well as operating his own solo practice.

Jeff earned a Bachelor of Science in Accounting from California State University, Northridge, and a Master’s in Taxation from the University of Southern California. He is a Certified Public Accountant and holds a Master of Business Taxation.

He is affiliated with the American Institute of Certified Public Accountants (AICPA) and the Arkansas Society of CPAs.

When he’s not working with clients, Jeff enjoys traveling with his family and developing and maintaining his hobby farm/homestead. He also enjoys mountain biking, golf, and 3D printing.